Sarina is a creative visionary with over thirty years of experience working across property refurbishment, interior design, hospitality, fashion and luxury retail.

Working in fashion and property before hospitality and leisure, Sarina started her career in the fashion world - setting up her own boutique and successful import business that supplied costume jewellery to many of the UK’s leading department stores and retail groups.

Her style, passion for interiors and business acumen led to success in the residential and commercial sectors. She focused on property refurbishment and drawing on her interior design experience, she became a creative driving force behind a pioneering boutique hotel group where she oversaw the branding, art direction, interiors and event management for each property.

Sarina currently divides her time between London and Dubai, where she helps business owners bring their ideas to fruition through carefully executed branding concepts and artfully curated spaces that leave a lasting impression on those who visit, conjuring memories to beckon their return.

Sarina’s vision for True Ethics Lifestyle has been drawn from her Indian heritage and travels across the continent, as well as a deep knowledge and passion for design.